Sony Electronics Reveals 2024 BRAVIA TV Lineup
Sony Electronics has unveiled its 2024 lineup of BRAVIA TVs, introducing four new models. The lineup includes the high-end BRAVIA 9 Flagship Mini LED, the BRAVIA 8 OLED, the BRAVIA 7 Mini LED, and the more accessible BRAVIA 3 LED. These models are currently available for pre-order in the U.S. and will soon be available in Canada.
In conjunction with the new TVs, Sony has also launched the BRAVIA Theater range of home audio products, aiming to consolidate its home entertainment systems under one brand.
The highlight of the lineup, the BRAVIA 9 Flagship Mini LED, stands out as Sony's brightest 4K TV to date. It features XR Backlight Master Drive technology, which enhances brightness and color accuracy significantly over its predecessors. According to the company, this model is approximately 50% brighter and contains about 325% more dimming zones than the 2023 X95L model. It also includes features such as X-Wide Angle, X-Anti Reflection, and Acoustic Multi-Audio+ with upward firing Beam Tweeters, making it the first TV globally to offer such advanced audio integration.
All three top models—the BRAVIA 9, BRAVIA 8, and BRAVIA 7—are equipped with the intelligent XR Processor. This processor improves picture quality by analyzing each frame for color accuracy and detail, thereby optimizing overall visual realism. These TVs support XR Triluminos Pro, which can display billions of colors, enhancing the viewer's experience by maintaining fidelity to the creator's intent.
To further the cinematic experience, these TVs feature Studio Calibrated Pictures modes. These settings, including Netflix Adaptive Calibrated Mode, SONY PICTURES CORE Calibrated Mode, and the new Prime Video Calibrated Mode. The Prime Video Calibrated Mode is particularly notable as it extends optimal calibration to live sports, a first for these models.
Both BRAVIA TVs and BRAVIA Theater audio products support IMAX Enhanced and are certified by IMAX and DTS. The integration of SONY PICTURES CORE and select Disney+ films enhances this experience.
New additions to the BRAVIA series also include Voice Zoom 3, which uses AI to identify and adjust dialogue volumes in real time which can be controlled via the BRAVIA Connect App.
Key Features of the BRAVIA TV Lineup:
- Unified streaming interface: Google TV consolidates entertainment from various apps into one screen and allows voice searches with Google Assistant.
- Included movies: Access a selection of movies through the SONY PICTURES CORE app (formerly BRAVIA CORE).
- Studio-calibrated visuals: Enjoy visuals that match the creators' intent with modes tailored for Netflix, Prime Video, and SONY PICTURES CORE.
- Enhanced cinematic viewing: Supports Dolby Vision, Atmos, IMAX Enhanced, and DTS:X for a deeper cinematic experience.
- Optimized for PlayStation 5: Features like Auto HDR Tone Mapping and Auto Genre Picture Mode enhance gaming and streaming visuals specifically for PS5.
- Compatibility with Sony soundbars: Enhance audio experience by pairing with compatible Sony soundbars.
- Centralized game settings: The Game Menu centralizes all gaming-related picture settings and assist features.
Key Features of the BRAVIA 9 Mini LED:
- Mini LED technology: Utilizes XR Backlight Master Drive for high contrast and peak brightness
- Wide color spectrum: Features QLED technology and XR Triluminos Pro to display billions of precise real-world colors.
- Enhanced processing power: The XR Processor dynamically improves scenes by enhancing color, contrast, and clarity.
- Optimal viewing from all angles: Equipped with X-Wide Angle and X-Anti Reflection for a consistent picture quality from any position.
- Immersive audio experience: Includes Acoustic Multi-Audio+ and Dolby Atmos, with up-firing Beam Tweeters and Frame Tweeters for full cinematic sound.
- Clear dialogue: Voice Zoom 3 ensures dialogue is audible over loud background action.
- Advanced gaming features: HDMI 2.1 supports 4K/120, VRR, ALLM, and introduces Source-based Tone Mapping (SBTM) for enhanced gaming.
- Versatile stand design: Comes with a four-way stand offering two low-profile and two raised positions for different setups.
- Eco-friendly remote: The Premium Eco Remote is backlit, rechargeable, and made of about 79.7% recycled plastic.
- OLED contrast: Over 8 million self-illuminating pixels deliver pure black levels and high brightness.
- Rich color display: XR Triluminos Pro technology provides access to billions of accurate, real-world colors.
- Enhanced scene processing: The XR Processor dynamically improves color, contrast, and clarity in real-time.
- Screen as speaker: Acoustic Surface Audio+ technology turns the screen into a speaker, aligning sound with action for an immersive audio experience.
- Clear dialogue technology: Voice Zoom 3 enhances voice clarity even in noisy scenes.
- Optimized for gaming: HDMI 2.1 includes features like 4K/120, VRR, ALLM, and Source-based Tone Mapping (SBTM) for a better gaming experience.
- Flexible stand design: Comes with a premium four-way stand that adjusts to two low or two raised positions to suit various furniture setups.
BRAVIA 7 Mini LED Key Features:
- Mini LED brightness and contrast: Thousands of Mini LEDs are managed by XR Backlight Master Drive, improving brightness and providing genuine contrast.
- Real-world color accuracy: Utilizes QLED technology and XR Triluminos Pro to display real-world colors.
- Enhanced TV processing: The XR Processor dynamically improves each scene, increasing color, contrast, and clarity.
- Cinematic audio quality: Acoustic Multi-Audio uses sound positioning tweeters for a broader, elevated sound that aligns with the on-screen action.
- Clear dialogue: Voice Zoom 3 ensures dialogues are audible and clear, even over background noise in action-packed scenes.
- Gaming features: HDMI 2.1 supports high-performance gaming with features like 4K/120, VRR, ALLM, and the addition of Source-based Tone Mapping (SBTM).
- Design: Features a premium four-way stand that can be adjusted for low or high positioning to fit various furniture sizes or accommodate a soundbar.
- 85-inch: $1,799.99 USD
- 75-inch: $1,299.99 USD
- 65-inch: $999.99 USD
- 55-inch: $849.99 USD
- 50-inch: $699.99 USD
- TV processing: The 4K HDR Processor X1 dynamically enhances each scene, improving color, contrast, and clarity in real-time.
- Lifelike colors: Triluminos Pro technology
- Enhanced detail: 4K X-Reality PRO sharpens and upscales content.
- Smooth visuals: Motionflow XR technology ensures clear, blur-free images
- Audio: Equipped with Sony’s X-Balanced Speaker and Dolby Atmos support
We are committed to researching and recommending the best products for our readers. If you purchase through one of our links, we may earn an affiliate commission. Learn more about how this works.
